How to Eat an Elephant

No, unfortunately… this post isn’t really about how to eat an elephant.

But it does make a great hook and metaphor. The idea is that no one can eat an elephant in one bite. Godzilla might be able to do it, but us lowly humans have to take smaller bites and over time we can eat the entire thing.

Running a business, similar to eating an elephant, is a herculean task that seems impossible. However, with S.M.A.R.T. goals you can take smaller bites and run a successful business.

S.M.A.R.T. goals have five key characteristics: Specific, Measurable, Attainable, Relevant, and Time-oriented.

When setting goals for your LuLaRoe Empire, make sure that you are being specific about it. Instead of just setting the goal of having pop-ups each month, set a specific number you want to have scheduled. Also, make sure your goal is measurable. If you can’t measure it, how will you know when you have reached it?

Further, you should know yourself and your limits. This sounds like a terrible idea, but it is the truth. Without knowing your limits you will try to reach too far, fail, and lose hope. If you set goals that are attainable, but challenging, you can accomplish your goals and increase your limits. If you are just starting in LLR your goals might be small: Host a pop-up once a month. Then as you and your business grow, your goals will grow.

That brings up the next key characteristic; Relevant. Throughout the life of your business, your goals should change. Setting relevant goals for your business means examining your business and where it is currently at. Maybe you are making a sufficient amount of in-person sales and you want to start making more online sales. A relevant goal would be to have more cyber sales.

Setting goals are great but if you don’t have some sort of time constraint then they are next to useless. Setting the goal to increase your inventory is a great goal but when do you want to achieve it? Next week, next year, tomorrow?

Great, now you have decided on a S.M.A.R.T. goal. What is next?

Now you need to start tracking your goal. This step is very closely related the ‘M’ of your goal. Each goal will be tracked in a different way and the same goal could also be tracked in different ways. If your goal is of the financial nature, then having a good bookkeeping system will help you track it. If your goal is people or scheduling based then having a good customer relationship manager system will help you track it.

See some ideas on how to track your LuLa-Goals on this post about my Sister’s business.

Awesome! You have picked a goal and have a way of tracking it. What is next?

Now you must attain it! But wait… Something changed… Well, that is great! Goals are flexible. As you are reaching them, circumstances are going to change. Sometimes changes are completely outside of our control and you just have to roll with them. For example, you set the goal to sell 10 articles a month. Then, your little company explodes and you are now selling 10 articles a week. You could change your goal to sell 50 articles a month instead.

No matter the size of your business or your goals, celebrate your success. Every goal, no matter how small, is still an achievement. Life is about enjoying the little things. 😀

Goals for businesses are mostly financial, however, there are lots of different types of goals. Money is a big piece of our lives, but it isn’t our life. Sometimes the best goal you can set will be non-financial.

So what do you think? What are your goals and how are you tracking them?

Which do you think is better, Peanut Butter or Jam/Jelly?

Leave a comment or fill out a contact form with your thoughts.


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